10:28 PM
Kakrona Chan
So not only are we whiling away our work days stalking high school sweethearts and playing FarmVille on Facebook, we’re now spending copious amounts of time watching video there as well. In fact, according to the comScore Video Metrix, Facebook was the second most popular online video content property last month.
In August, Facebook beat out Yahoo Sites (53.9 million viewers) to nab the number two spot (with 58.6 million viewers), after Google
sites (146.3 million unique viewers). On the whole, 178 million U.S.Internet
users watched online video content in August for an average of 14.3 hours per viewer.
sites (146.3 million unique viewers). On the whole, 178 million U.S.Internet users watched online video content in August for an average of 14.3 hours per viewer.
Of course, people aren’t heading to Facebook to watch those videos you can create in-site and then post to your wall (who does that, really?) — they’re watching embedded vids from sites like YouTube, Vimeo and Vevo. So although the site is a hot spot for watching content, it’s not exactly a hub for content creation.
Still, Facebook’s rise to number two when it comes to video viewage just goes to show how widespread the social network’s influence is; we already know people spend more time on Facebook than they do on Google.
However, given the fact that Google sites have more than twice the number of viewers than Facebook when it comes to video, it will probably be awhile before the networking site becomes the number one venue for videos.
[via mashable]
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