New Mobile Ticketing Service Issues QR Code Tickets via SMS

In today’s digital world, most of us would prefer paper tickets to go the way of the dodo, if only because they’re a pain to print and easy to lose. MogoTix, a brand new mobile ticketing service, is doing its part to make paper tickets vanish by offering event organizers an easy way to create and distribute mobile tickets as QR codes.

MogoTix makes a platform that event organizers can use to publish event websites, and sell and distribute the QR code mobile tickets. Organizers can also use the newly released iPhone application[iTunes link] to scan and process the QR code tickets, access the full attendee list and track attendance and sales in real-time.

End users who purchase tickets through MogoTix will receive an event reminder via SMS with their ticket. The QR code tickets are not iPhone-dependent, and instead are accessible to any mobile user who has mobile browsing capabilities on their device. Should an attendee have an unsupported device, event organizers can still manually check the party in through the MogoTix iPhone application attendee list.

MogoTix prices their service similar to other event sites. Event organizers can expect to pay 2.5% of the ticket price plus $0.99 per ticket, which means a $30 ticket price will come with a $1.74 per ticket fee.

Mobile ticketing is by no means a new phenomena. Many individual retailers, including Fandago and MovieTickets.com, are experimenting with paperless tickets. It’s a convenience that consumers are expected to embrace to the tune of $100 billion in transactions by 2012, according to Juniper Research.

Posted in: Smartphone