Facebook has officially rolled out its new feature for helping you discover Facebook Pages [mashable link]. Called “Page Browser,” the tool was briefly available to users earlier this month.

Page Browser is simply a collection of Facebook Pages, highlighted through Page photos, that users can sift through to discover and quickly “Like” Pages of interest. Facebook says that the experience also provides a favorable browsing experience for discovering interest-related content — like searching for a movie to rent.

Not too much has changed to Page Browser since it unofficially appeared on the scene. Pages are still organized into nine different categories including Music, Sports, Celebrities, Movies and Games. You’ll also still see the country drop-down menu for accessing popular Pages by country, and the “Friends similar to you” — with a count of their corresponding “Likes” in common — in the right-hand sidebar.

Now that Page Browser is an official Facebook product, we can expect to see it evolve over time. We also anticipate that Page Browser will become a part of the Facebook on-boarding experience for new users. For Facebook, Page Browser is the perfect tool to facilitate new user engagement and ensure that members keep coming back for their Facebook Page activity fix.

[via mashable]

Posted in: Facebook