Amazon Trashes the iPad in New TV Ad [VIDEO]

Amazon has thrown down the gauntlet in a new television ad that directly takes on the shortcomings of the Apple iPad.

The ad, which aired earlier today on Good Morning America, promotes the new Kindle 3 and its new $139 price point. It also directly compares it to what is clearly meant to be an iPad. The two key points Amazon makes about the iPad are that it’s impossible to read in the sunlight and that it costs far more than the new Kindle.

The Kindle 3 may lack color, a large marketplace of applications and the iPad’s screen real estate; but it boasts improved responsiveness, an updated e-ink screen, a month’s worth of battery life and a more affordable price point.

Clearly, Amazon believes its product’s price will help convince consumers to choose its device over the incredibly popular iPad. The Kindle 3 has done pretty well for itself, though; it holds the distinction of being the fastest-selling Kindle ever.

[via mashable]

Posted in: Apple