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Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Monday, April 4, 2011

HOW TO: Land a Job at Facebook


So you want to work at Facebook, one of the world’s hottest companies — what do you have to get your foot in the door and get noticed?

It’s not going to be easy — you have competition. Facebook received 250,000 job applications last year and is consistently rated as one of the best places to work. And with Facebook’s IPO around the corner, the competition for jobs is only going to heat up.
There are plenty of ways to get noticed and stand above the crowd, though. I chatted with Thomas Arnold, head of recruiting for the social network, on what the company looks for and what it takes to get a job at Facebook.



What Jobs Are Available at Facebook?





Photo: Facebook HQ in 2009 at the launch of Facebook Usernames

Ever since Facebook announced it was moving to a bigger office and raised $2 billion in funding, it has been ramping up its hiring.


While there are many openings in legal, communications, HR, marketing, online operations, business development, IT, design, user experience and internationalization, the company is especially looking for technical talent, especially software engineers and product managers.



The Facebook Interview Process


I actually went through the entire Facebook interview process in 2008, before I joined Mashable as an associate editor. And while it’s definitely changed since I applied for a job on the company’s User Operations team, the basic format has remained the same.


The first step is almost always a recruiter phone-screening — Facebook will begin exploring your resume, asking you about your previous work, especially about what you’ve built and what leadership roles you’ve had in the past. Sometimes there’s a second screening, depending on the role.


If you pass the screening, the company will fly you out to its Silicon Valley headquarters for a series of on-site interviews with the hiring manager (your potential future boss) and a group of your peers — in other words, you will be interviewed by the members of the team you’re hoping to join. As Arnold explained to me, these interviews are designed to determine whether you have the skills for the job and whether you’re a cultural fit. The group then makes “a collective decision on whether you’re a great fit” for the position.


The process itself greatly varies from group to group — expect more technical skill challenges if you’re applying for an engineering job. Oh, and one extra piece of advice from me: Always put the user first in any scenario or interview question.



Standing Apart From the Crowd


With more than a quarter of a million applicants, how does Facebook whittle down the applicant pool?
“We’re primarily looking for builders,” Arnold says. He explains that Facebook has an entrepreneurial spirit and is a flat organization, and thus it’s looking for people who can thrive in that environment. Employees need to be self-starters who don’t need a lot of direction, so autonomy and self-motivation are highly valued.
Builders — especially engineers who like to build projects on their own and have cool, working products or apps they can show off — are sought after by the Facebook team. If someone builds a unique application and/or solves a problem in a way that hasn’t been done before, he’s going to get Facebook’s attention.


Strong applicants to Facebook also “just get the social space,” Arnold says. They not only understand the product, but can see the company’s vision. Even more important is that they’re active users of the product. This may seem like a no-brainer, but Arnold says his team finds a lot of applicants who haven’t used their Facebook accounts in weeks or even months. And that is a very clear sign to Facebook that the person won’t be a good fit.


Finally, it’s very helpful to know someone at Facebook who can vouch for you — this was true even when I interviewed with the social network three years ago. While I got special consideration due to my unique history with Mark Zuckerberg and Facebook, I still had a Facebook reference.



Final Thoughts








While I ultimately failed to secure a job at Facebook, you don’t have to let that be the case for you. For those of you applying to non-technical roles, be sure you’re active users, understand the company culture and have a resume filled with leadership and “builder” activities. It’s more impressive if you launched an organization or product than if you simply took it over.


For technical talent, the best thing you can do is build something. If you build a really impressive iPhone application that gains some traction, you’re going to get noticed. If you are a major contributor of open source code to various projects, you’re going to get noticed.


In the end though, the big filter is cultural fit. There isn’t really much you can do to prepare for that — the Facebook team simply knows if you’re going to mesh well with them or if you’re not going to be able to keep up.


And as I said before, be sure to have an employee refer you. Otherwise, you’re going to have a really difficult time just getting the phone screening.


Have you gone through the interview process and landed a job at Facebook? Tell us in the comments below.



[via mashable]

Monday, March 28, 2011

HOW TO: Avoid and Prevent Facebook Spam

The Facebook Marketing Series is supported by Buddy Media, Power Tools for Facebook. Have something new to tell 500 million people? Learn the best way to manage multiple brands on Facebook with this webinar.

Like death and taxes, spam is one of life’s inevitabilities. From junk emails to fake pharmaceutical advertisements to bogus comments on websites like this one, spam is a very real (if aggravating) part of online life.

As Facebook emerges as the communications platform of choice for a growing number of individuals and brands, the spam problem — both from other users and from applications — becomes a more pressing concern.

Facebook is doing a lot to help curb app-generated spam, with platform spam down 95% in 2010, but no automated system is perfect — especially when the platform is as large as Facebook.

Here are some tips to reduce the amount of spam that you see on Facebook — and avoid contributing to the problem yourself.


Be Aware of Facebook Link Scams (Experts Can Get Fooled Too)


We cover many of the most prevalent Facebook scams as they take place across the web — and many are easy to spot.

These wall attacks almost frequently lead users to agree to install a Facebook application that requires that a user authorize the ability to post to walls and friend pages.

Sometimes the scams are easy to detect — “OMG Click here to watch this video, you can’t miss it” or something else that is baiting. Other times, however, the scams can replicate promotions or apps that really do exist.

Last month, a Mashable reporter fell victim to a Facebook scam purporting to be part of a Southwest Airlines promotion. The damage was limited and it was cleaned up quickly, but it’s a good reminder that even the best of us can fall for these things.

A few things to keep in mind about these types of spam app attacks:
  • Beware of short links that accompany text on your wall from people who don’t normally post links.
  • Investigate or research any app that seems too good to be true before agreeing to install it.
  • Pay attention to what apps you authorize to post to your wall.
If you do fall victim to one of these app spam attacks, be sure to follow Jolie’s instructions in the Southwest post:
  • Visit your Facebook privacy settings and click on the bottom section that says “Apps and Websites.”
  • You will see a listing of the most recently accessed apps from your account, select the offending app and remove it from your account.
  • Delete any messages posted by the app on your behalf and notify any friends that might have been spammed.
Also keep an eye out for popular scams and waves of attacks. We cover these topics frequently on Mashable and the Sophos Naked Security blog is another great resource.

Moderate Spam Comments on Pages


Facebook has automatic spam filters that gray out comments on the Page wall that Facebook thinks contain spam.

These filters work pretty well, but it’s worth checking out your Page every so often to make sure genuine comments aren’t incorrectly marked as spam.

Likewise, posts that are not spam can be marked as spam when you run across them. Wall posts can be flagged as spam and the accounts, if you believe they are fraudulent, should be reported to Facebook.

SocialFresh provided a good overview of some options for page administrators in cutting down on spam.

Some of the highlights include altering settings so that the default wall view is “Only Post by Page” and preventing users from posting links in their wall posts. Because a lot of spam contains links, preventing links can also keep the spam at bay.


Be Aware of What Information You Provide Apps


Not all Facebook spam comes by way of rogue apps that send messages out on your behalf. Now that Facebook allows apps to access your email and send you messages, it’s possible that apps that appear to be legit can still grab your email for annoyances later.

A good rule of thumb when using apps is to investigate the settings. If an app seems to require an inordinate amount of access to your profile and the brand or app maker isn’t well known, then the best practice is simply to avoid using the app.


Use a Clickjack-Revealing Bookmarklet


Aside from rogue applications that try to trick users into spamming their friends, another popular Facebook spam method is known as clickjacking. Clickjacking, sometimes called likejacking, happens when a user clicks on a link and is taken to a page with a hidden Like button. Clicking anywhere on the page will “like” the post and publish it to your news feed. Friends see this and investigate the link, unwittingly propagating the spam.

We’ve seen this time and time again over the last ten or eleven months. Just last week, Charlie Sheen’s newfound “popularity” was used to perpetuate a clickjacking attack.

Researchers at the cloud security firm Zscaler have built a JavaScript bookmarklet designed to help uncover these clickjack sites. To avoid spam, simply hit the bookmarklet on a suspect site before clicking anything to reveal hidden Like buttons and iFrames. 

[via mashable]

Why Facebook’s New Questions Tool Is Good for Brands & Businesses

Brands and businesses are looking for ways to leverage Facebook’s recently unveiled Questions tool in ways that differ from what they’re already doing on Q&A sites such as Quora, Yahoo Answers and LocalMind.

The feature, which Facebook rolled out to all users March 24, functions as a recommendation engine. It also presents a major opportunity for businesses to conduct market research and crowdsource in a far more elegant way than was previously possible, according to Ben Grossman, communication strategist for marketing agency Oxford Communications.

“We know from Nielsen that recommendations from friends and family and the opinions of online strangers are the top two most trusted forms of advertising,” Grossman told Mashable. “Facebook Questions offers the perfect opportunity for brands to tap into exactly that.”

Businesses, groups and organizations can use Questions in several ways. For example, Grossman said:
  • Ice cream parlors can find out what the flavor of the week should be.
  • A gym can find out what time is best for its new hip-hop yoga class.
  • Radio stations can determine the hottest concerts for the summer.
  • Manufacturers can do a pulse check on fans’ holiday shopping plans.
“The best part about this is that it’s in a trusting, social and real-time setting,” he said. “The opportunity to gain instant feedback from a brand’s biggest fans is amazing.”
Fittingly, we had some more questions about Questions. Below, Grossman weighs in on the feature to help brands better understand the tool.

Mashable: How is Facebook Questions different than the Q&A tools already online?
Grossman: Though Questions certainly falls into a similar category as Yahoo Answers and Quora, there is are two very major differences:
  •  Answers to questions are not free-form; users are limited to multiple-choice responses.
  • Questions (and their answers) are not catalogued by search engines at this time. Public Q&A sites like Yahoo Answers and Quora will still remain important for public-facing customer support and inquiries.
Mashable: How will Facebook Questions change the way users of Facebook Pages interact with their fans? Why is this important?
Grossman: Though third-party Facebook application development companies such as Involver and Wildfire have developed turn-key “poll” applications, many users were likely to get hung up on that pesky “Applications Permissions” box that demands access to users personal information.
Questions changes that. No permissions are required, and the Questions platform lets you answer and talk about questions with all your friends no matter if they’ve engaged with a third-party application before or not.

The other great thing about Questions is it comes with a setting that allows users to add more answers to the multiple-choice answers. This bit of flexibility will really and truly allow businesses to learn from their consumers — they just have to know the right questions to ask.

Questions also demands a higher level of fidelity to opinion statistics for brands. If brands bind themselves to the Questions platform to pose questions and they relate to the brand’s business, it’s going to be a lot clearer to all the fans what public opinion is. If the brand doesn’t follow through by acting on that opinion, Questions has a nice comment area that gives fans the perfect place to call a brand out on it.

Mashable: How have you or Oxford used Facebook Questions so far? How do you plan to use the feature in the future?
Grossman: Oxford Communications decided to test out the functionality and float this question out to our fans:
Within 15 hours, we had engaged 13% of our fanbase and had not only gained votes on answers we had given to the question; we also had fans suggesting (and voting for) new answers, including local couponing sites, LiveTVChat and more. For us, it was an opportunity to enjoy a high level of engagement with our followers, emerge as a thought leader and learn a little all at the same time.

The next frontier, after some additional testing, will be to activate Questions on behalf of our clients. Next month, we are planning on extending Legends Outlets Kansas City’s “Charity Check-In” program through use of Facebook Questions. On Legends Outlets Facbeook Page, Legends Outlets is currently encouraging its consumers to check-in with Facebook Places in order to trigger the brand to donate $1 to a pre-determined, local Kansas City charity.

Next month, the brand will be doing the same, but we will also be employing Facebook Questions to ask the fans what charities they would like to see appear as part of the ongoing Charity Check-In program. We’re excited to help Legends Outlets partner with the charities that mean the most to its fans, while raising their friends’ awareness of ways they can give back to the community.

Mashable: What was your initial reaction to the new Facebook Questions tool?
Grossman: Any time Facebook adds a new standard application to all user and business profiles, I get excited. When Facebook adds major new functionality like Questions, it stands to shift the social dynamic of over 500 million people, creating richer, more diverse and increasingly dynamic conversations.

Beyond the impact it will have on users, the widespread release of Facebook Questions is also emblematic of the continuing trend we’ve seen from Facebook: As soon as a new trend in social media begins to rise up, Facebook acts quickly and decisively. For those long-time Facebook users out there, Questions will hearken back to the days when Polls were far more common on Facebook. But this round of Q&A-based functionality released by Facebook is likely more of a direct response to the increasing popularity of up-and-coming sites like Quora and LocalMind.

What I love about Questions is how true it is to Facebook’s zeal for transparency and trust.


Will You Be Using Questions For Your Business or Brand?


How do you plan to use Facebook Questions for your brand, business, group or organization? Let us know in the comments.

[via mashable]

Facebook Unveils New Version of Questions Tool


Facebook released a new version of its Questions feature on Thursday, the result of nearly a year of beta testing.
The new version of Questions takes the focus off public inquiries (a service already dominated by Q&A sites like Quora) and instead focuses on soliciting recommendations from friends.
“There are a lot of places you can go on the internet to ask questions of people who you don’t know, but there are very few places you can go to get responses from your friends,” said Adrian Graham, a project manager for Questions. “We thought that this is where we should focus.”
The updated version will be rolled out to current testers first. When they start asking questions, the feature will automatically be pushed to their friends. Those who don’t want to wait for a friend to ask a question on their profile in order to use the new feature can download it here. For now, the feature is only available in English.
Here’s a quick look at the new product:

Asking a Question





When asking a question, users have an option to create a poll with restricted answers or one that allows anybody to add answers. The latter option is helpful if, for instance, they want to ask their friends for restaurant recommendations. Generally, this type of question only requires a short answer, but it’s not as though there are a limited number of options. Friends can add their favorite restaurants to the answer list easily, and if they have something else to say can write it in an attached comment section.
For questions that don’t work with a poll format (i.e. “Can we have a long discussion about the meaning of life?”), this comment section becomes the answer section.
When we last checked in on the product in July, wall posts about Questions merely referenced isolated pages where friends could respond. Now questions can be answered and commented on within newsfeeds and profile pages.
When a friend participates, the question is also posted to his or her profile page. Hypothetically, a compelling question could spread to every Facebook user in this way.

Answering a Question





As users respond, each option’s box fills to reflect its popularity. This way, viewers see the poll questions and results at the same time. Facebook also displays the profile photos of respondents next to the options they select.
When users are adding an option to a poll-style question, Facebook prepopulates a drop-down menu with corresponding Facebook pages. One of these pages can be tacked to the answer so that other users can see a preview window of that page.
[via mashable]

Monday, December 6, 2010

New Facebook Profiles Now Available [SCREENSHOTS]


Well, that was fast! The new Facebook Profile Pages are now available to try out — Facebook has just heralded their arrival via Twitter, mere hours before Founder Mark Zuckerberg’s appearance on 60 Minutes.

We were expecting the new Pages to go live tomorrow, but it seems they’re up and running now. Simply click on Facebook’s announcement to activate yours and check out all the new features, including revamped personal info, more prominent pictures, top interests showcased as images, more descriptive relationships and more.

Check out Facebook’s video and our walkthrough below: 




The New Profile


Instead of just having friends, relations and significant others, now you can group friends into categories, like “Best Friends,” “Work Buddies,” etc. This seems to be another move in Facebook’s efforts to depict users’ relationships. Friend search has also been revamped to be a much more visual experience.


Try out this new feature or revert to the original


 [via mashable]

Facebook Pages Getting New Design and Checkins [SCREENSHOTS]

Facebook appears to be on the verge of launching a new design of its Fan Pages.

This change seems to include the site’s location-based Places checkin functionality, enabling “likers” of the page to check in to it.

Although Facebook Founder Mark Zuckerberg is said to be giving a sneak peak at the new Profile Pages design on 60 Minutes tonight, it seems that more change is in store; you can already see the new Pages design in action on select pages, such as Ellen DeGeneres’s Fan Page. On Ellen’s page, you will notice a count for the number of checkins the Page has. According to Facebook Spokesperson Meredith Chin, the Ellen Page is a merged page that includes the functionality for checkins available shortly after the feature launched a few months ago. Basically, your brand page will then take on the Places page designs, which appears to be the inspiration for the new profile pages that are to be released as well.

“As long as the address of the official page and the place page match, it should show you a prompt and ask you if you want to merge them,” Chin said.

You can see screenshots of the new design below.





Current Pages Design




The current Pages design, similar to Profile Pages, has the Page navigation tabs (Wall, Questions, Photos) at the top.

The New Pages With Checkins



The new Pages design includes checkins, profile information (which includes some basic information about the page and the Wall postings below it), a narrower left column and more.

New Tabs



The new Pages also feature the navigation tabs on the left-hand side.

[via mashable]

Tuesday, November 9, 2010

Examining the Security Implications of Facebook Messages

Facebook has officially launched its new “modern messaging system,” and as Mashable’s walkthrough of the new features illustrated, there’s a lot to like about the company’s approach to unifying the social inbox.

While Facebook should be applauded for some of the privacy settings built into its new messages system — for example, you can choose against receiving messages from people not on a trusted list — we can’t help but question some of its security implications.

The biggest advantage of a system like the new Facebook messages, which involves the ability to aggregate and combine all of your communications channels in one place, also makes our security sense go a little haywire. 



Facebook Is Now More of a Target


To be clear, we’re not necessarily talking about the security of Facebook’s servers or its login system. By and large, Facebook has a pretty solid track record in regards to keeping its systems clean.
Instead, what we fear is that the continued use of phishing scams, tools like Firesheep and other forms of social engineering will make the bounty of information encompassed within a Facebook account that much more targeted.
Facebook is already the fourth largest online phishing target and the spate of attacks using the social network have only increased in recent months. Rogue Facebook apps and augmented e-mail scams are just some of what Facebook users can already be expected to look out for in the current messaging system.
We’ll echo Graham Cluley from Sophos, who remarked that, “It will be critical for Facebook to implement more effective filtering mechanisms to prevent fraudsters from manipulating Facebook users into falling victim to new spams, scams and phishing attacks.”

Keep Vigilant


Furthermore, if users are going to transition to using Facebook as a central repository for social messaging, keeping your computers patched, your browsers up-to-date and your passwords unique is going to become even more important.
We’ve covered some tools that help manage and create hard-to-crack passwords [mashable link]. If you aren’t already using some sort of uniquely generated password for Facebook, consider doing so.
Also keep in mind that if you choose to communicate with someone who has an @facebook.com e-mail address, what you send over is being archived and stored in their messages account. Now, this is true for all hosted e-mail platforms, but most e-mail accounts aren’t tied seamlessly to your social graph. When celebrities or politicians have their e-mail accounts hacked [mashable link], it’s often a reminder of just what sort of information we all have that we might not want to be made public.

Our Questions for Facebook


Because Facebook’s new messaging system is still rolling out, we have some questions for the company regarding how it will handle security, malware and spam.
Some as-yet-unanswered questions include:
  • How will Facebook deal with spam messages that are sent from a user you call a friend? As we’ve seen in the past, it’s not difficult for rogue apps to take over your message account and send malware links or spam to people on your friends list.
  • What types of attachments can be sent and received via Facebook.com e-mail addresses? Will these attachments be scanned for malware before being delivered to your inbox?
  • Will Facebook consider enforcing SSL-logins for messaging?
  • How will Facebook address sandboxing the Facebook.com message system from what information is available to app developers? Yes, we know applications aren’t supposed to be able to access certain information anyway, but how will Facebook.com e-mail data be segmented from any other application layers?
It’s too early to be too critical or too fawning of Facebook’s new message system. That said, we do think it’s important to point out the very real-world security implications that are inherent in any platform that encompasses so much potential information.
Do you trust Facebook to be your e-mail address?
[via mashable]

Monday, November 1, 2010

Facebook Acquires Simple File-sharing Service Drop.io

Simple file-sharing service Drop.io has been acquired by Facebook.
“Today, we’re proud to announce that we’ve struck a deal with Facebook,” the company said in an announcement on its blog. “What this means is that Facebook has bought most of drop.io’s technology and assets, and Sam Lessin is moving to Facebook.”
Drop.io was led by Sam Lessin, a former consultant for Bain & Company. He attended Harvard University (2001-2005) and even knew Mark Zuckerberg during the early days of Facebook. Now he will take up a new role at the world’s largest social network.
As a result of the acquisition, drop.io will be shutting down; paid accounts will be discontinued on December 15. This is yet another talent acquisition for Facebook; the data on drop.io will be deleted by the end of the year.
We’ve included drop.io’s full announcement below. Let us know what you think of the acquisition in the comments:
“Here at drop.io, we’ve had a great three years helping people privately share pictures, video, audio, documents, andmore. It’s been a thrill to watch the first, thousandth, millionth, and ten-millionth drop be created.
Today, we’re proud to announce that we’ve struck a deal with Facebook. What this means is that Facebook has bought most of drop.io’s technology and assets, and Sam Lessin is moving to Facebook.
In the coming weeks, we’ll be winding down the drop.io service. As of this week, people will no longer be able to create new free drops, but you’ll be able to download content from existing drops until Dec. 15. Paid user accounts will still be available through Dec. 15 and paid users will be able to continue using the service normally. After Dec. 15, paid accounts will be discontinued as well.
Please download your information before Dec. 15 – we plan to delete it after that time. No user data or content will be transferred to Facebook, and we’ll send out e-mails to everyone to remind them about the service closing.
Other drop.io services like Presslift, our Yahoo! Mail Application, and our APIs will stay online for a longer period before the company winds down. We’ll announce more details on that soon. However, starting immediately, we’ll no longer be selling new premium accounts for those services.
To our loyal users and fans, we cannotthank you enough for your patronage, support, and feedback (good and bad) over the years.
Warmest regards, The drop.io Team”
[via mashable

Sunday, October 31, 2010

Facebook Now Tries to Tell the Story Between Two Friend


Facebook is rolling out a new breed of Pages called Friendship Pages that pull together the public wall posts, comments, photos (based on tags) and events that two friends have in common.
The Friendship Pages feature was cooked up by Facebooksoftware engineer Wayne Kao and then brought to life in an internal hackathon event. The Pages are designed to the tell the story of two friends on Facebook through their shared activity.
“For those of us who have worked on it, the best part is the human side of these Pagespages. They can bring back memories, conversations and times spent together,” explains Kao.
Friendship Pages are accessible from under the main photo on a friend’s profile Page and via links from related wall posts or relationship stories. The Pages are public to other members so long as they have permission to view both users’ profiles.
Friendship Pages are said to be launching today, but are likely being delivered to members in a gradual rollout. We think the Pages are an interesting alternative way to organize Facebook activity around friends, though it does add another layer of complexity to the site.


[via mashable]